Israel Defense Forces (IDF) is setting up it own YouTube Channel to counter anti-Israel sentiment said to be prevalent throughout the international media.

Jerusalem Post said the YouTube channe will be used to disseminate footage of precision bombing operations in the Gaza Strip, as well as aid distribution and other footage of interest to the international community.

“The blogosphere and new media are another war zone,” said Foreign Press Branch head Maj. Avital Leibovich. “We have to be relevant there,” she said, reports Jerusalem Post.