Mitsubishi Motors Malaysia Sdn Bhd expects its sales to increase by 20 per cent with the launch of a new version of its pick up truck, Triton.

Its chief executive officer, Keizo Ono said the company expects to sell 500 units of the new model per month from an average of 400-450 units per month for the earlier model.

Since its launch in 2006, Triton sales have grown tremendously.

“We expanded the Triton family in 2008 by introducing the Triton 3.2 and Triton Lite models, which contributed to a strong 45.9 percent increase in sales over 2007 figures,” Ono told reporters after the launch of the new model here Thursday.

In Malaysia, the Triton Family consists of the Triton 3.2-litre 4×4 automatic, Triton 2.5-litre with automatic and manual transmissions and Triton Lite 2.5-litre 4×2 manual.

The updated model meanwhile carries a bolder appearance, proven mechanicals and increased cargo volume compared with the original Triton.

Prices start at RM61,484.80 for the Triton Lite, RM87,051.80 for the Triton 2.5 M/T, RM91,921.80 for the Triton 2.5 A/T and RM99,143.50 for the Triton 3.2.

Ono said the company also hoped to increase its share in the pick up truck market to 21 percent by the end of its financial year ending March 31, 2010.

The company says its market share between January and July this year stood at 17.2 per cent.

On market outlook, Ono said the company hoped to see an increase in sales with the economic recovery.

He added the company hoped to launch one or two new models in the current financial year. — BERNAMA