Perusahaan Otomobil Kedua Sdn Bhd (Perodua) says it expects to capture 33.3 per cent share of the local car market next year, citing better sales for its models, an improving market and better purchasing power of consumers as factors.
For the first 10 months this year, its market share was 31.1 per cent, said its group managing director, Datuk Syed Abdul Hafiz Syed Abu Bakar.
He said besides the Myvi and Viva models, the local car manufacturer was also banking on its Alza model to rake in more sales.
Syed Abdul Hafiz said Perodua had also revised its sales projection upwards five times this year despite the challenging economic conditions.
Based on the company’s forecast to sell 176,000 units of cars next year, Perodua is confident of achieving its market share projection next year, Syed Abdul Hafiz told reporters during the launch of Perodua’s new multipurpose vehicle (MPV), ALZA, here Monday.
Deputy Prime Minister Tan Sri Muhyiddin Yassin officiated the launch of the MPV.
The new MPV, for which booking was opened 10 days ago, has also received 3,500 bookings up to 2pm today.
For the first 10 months of this year, Perodua recorded a total sales of 138,000 units. This was a decline of three per cent from the 142,000 units sold during the same period last year.
For the whole of this year, the company expects to hit a sales of 164,000 units compared with 167,000 units last year.
On the total industry volume (TIV), he said the company was projecting a volume of 520,000 units compared with the Malaysian Automotive Association’s projection of 480,000 units.
He said the company’s projection was based on the overwhelming response for the government’s programme to scrap cars 10-years of age and above.
So far, the programme, which involves Proton and Perodua, has already seen 40,000 cars moved under the programme.
“This reflects the success of the programme under the second stimulus package. This has helped a lot,” he said.
He said the market for MPV was also expected to grow from 10 per cent of TIV currently to 30 per cent next year. This will certainly boost the market, he added.
Meanwhile, the ALZA, which comes in six colours, offers two standard variants, automatic and manual transmission.
Prices range from RM56,000 to RM70,000 for the MPV depending on whether it is a standard, premium or advanced model. The advanced version will be available in the market March next year.