Samsung sold 12.6 million units of mobile phones in the lucrative North American market, retaining it top spot for the 11th quarter in the first three months of 2011 reported Korea state media.

Samsung hot selling model the Galaxy S

The electronic giant is already the world’s second-biggest mobile phone vendor by shipments, plans to increase its global sales of mobile phone this year to a record 300 million units, a 7 percent jumped from 2010.

Samsung’s rival LG Electronics Inc., was second, selling 7.8 million units of mobile phones in the same period or about 17 percent mobile of Canada and US mobile market share.

Boosted by introduction of new models, Apple Inc. climbed two notches to become third-largest vendor from last year. Its market share jumped from 7.1 percent one year ago to 14.6 percent in the January-March period, Yonhap quoted Strategy Analytics, a market research firm findings.

Another Asian manufacturer, Taiwan-based HTC Corp. also saw its mobile phone sales in the North America market to nearly double from a year ago in the first quarter of this.

However, Research In Motion Ltd. and Motorola Mobility Holdings Inc. sales continue to slide to less than 8 percent of the market share.