A record was made here by some 30 staff of Parkcity Everly Hotel, benefiting not only the town but the less fortunate as well.

Over the past one week, they toiled day and night to turn nearly three tonnes of flour into 2,295 pieces of mooncakes.

All in an attempt to break the record of the longest mooncake in the nation set in 2006 and listed in the Malaysia Book of Records (MBOR) as measuring 548 metres.

Yesterday, they did just that to much cheer, and by more than 162.52m. The new mark stands at 710.32m.

It was confirmed by MBOR official Leona Paul, witnessed by Bintulu Resident Ismail Mohd Hanis and Bintulu Development Authority (BDA) deputy general manager Shukarmin Chasemon.

The record-breaking feat was one of the events in the 1Malaysia Charity Lantern Festival 2011.

“We are very proud to have contributed in a very meaningful way to promote Bintulu. We want people to know Bintulu is not merely an oil and gas town but there’s more,” said Parkcity Everly Hotel Bintulu general manager John Augustine.

Bintulu first made the MBOR for having the most kites flown at any one time — 1,655 to be exact — in 2008.

Shukarmin said the festival was one of the events which they hoped would attract more people to visit the town.

“Bintulu is already well-known both among the local and international kite-flying community,” he said.

Shukarmin, who is also Sarawak Federation Tourism, Bintulu liasion committee chairman, said the lantern festival, already an annual event, would attract a more diverse group of visitors.

“Now our job is to get people outside of the kite-flying community to know more about Bintulu, make them stay a little longer here, visit the various attractions we have like Simalajau National Park, Niah and the surrounding areas,” he said.

This year’s festival is organised by Federation of Chinese Associations in collaboration with Bintulu Tourism Task Group and Parkcity Everly Hotel in connection with the Mooncake Festival, which is today.

It was launched by Tourism and Heritage Assistant Minister Datuk Talib Zulpilip.

“In the spirit of 1Malaysia, the organisers have put together this event for those less fortunate in the local community,” said federation chairman Wong Aik Luong, who is also the organising chairman.

The mooncakes were later sold to the public at four pieces for RM50, of which RM30 will go to charity.