Guinness Anchor Berhad (GAB) celebrated those leave work on time with a free pint of it most iconic black brew, Guinness stout “Made of More” campaign.
Unfortunately the campaign were only held in three locations: Kuala Lumpur — Avenue K, Malones in Sooka Sentral and Scott Garden, Old Klang Road — for the entire day.
A timer on the side of the truck, along with the bold slogan, “What Are You Made Of?”, piqued the interest of onlookers.
“The idea came after surveys revealed that Malaysians typically did not leave work on time and tended to work late most days.
“The decision to leave work on time is just one example of a bold move that our consumers make, and it shows that they are truly men and women who are ‘Made of More’,” said Guinness Anchor Bhd (GAB) marketing director Bruce Dallas to The Star.
According to Dallas, the Made of More truck is the first stage in the Made of More campaign, with several further exciting events and initiatives over the coming months designed to celebrate and reward the bold men and women who love Guinness.