Malaysian just loved Myvi, so much so Perodua predicts the model will hit one million units this month, making it top best-selling car models in the country currently.
Datuk Dr Aminar Rashid Salleh it is a milestone for the carmaker which introduced the Myvi model to Malaysian market in May 2005, – twelve years ago.
“The Myvi was Malaysia’s No 1 car model until the end of 2014. The model continues to be among the top best-selling models in the country currently,” he told a media briefing here last Friday.
He said Myvi has been sold in Sri Lanka, Mauritius, Brunei, Singapore, the UK, Fiji, and Nepal since 2006.
“Myvi’s biggest export market is Indonesia under the Daihatsu Sirion brand with nearly 31,000 vehicles sold since 2007. In total, Perodua exported 35,400 Myvi/Sirion models since 2006 in these markets,” he noted.
Dr Aminar said Perodua will continue with the Myvi model as demand remained strong despite the introduction of other models – Axia, Bezza and Alza under the Perodua brand.
The second national carmaker is targeting to sell 202,000 units in 2017, a reduction of 2.5% from last year’s 207,110 units sold.
“Based on this estimation, we foresee our market share at 35.4% so far this year,” said Aminar.
He added, during the January to April period, all Perodua vehicles were the bestselling model in their respective segments, with Axia selling 22,000 units, Bezza at 19,500 units, Myvi at 3,900 units and Alza at 9,300 units.
Proton struggles to survive
Meanwhile, Proton, which is controlled by Malaysian tycoon Syed Mokhtar Al-Bukhary’s DRB-Hicom Bhd., is struggling from accumulated debts as sales slump.
DRB-Hicom said in a Feb. 15 statement that it will conclude and announce its decision on the foreign strategic partner within the first half of this year.
Bloomberg reported, France’s PSA Group and China’s Zhejiang Geely Holding Group Co. have submitted bids to buy a stake in money-losing Proton Holdings Bhd.
The carmaker needs to bring in a foreign partner to help in research and development as part of conditions it agreed to in order to get a 1.25 billion-ringgit Government loan last year.
Proton was set up in 1983 by Malaysia’s former Prime Minister Mahathir Mohamad to steer the Southeast Asian nation’s industrialization plan.
During it, heyday in the 90s – seven out of ten cars on Malaysian roads were proton cars and that had slumped to about one to ten currently.
As of last year, Proton sales volume was at 72,290 units with a market share of 14% against Perodua 207,110 units – market share was at 40%.
[ via The Edge Market ]